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Infomercials and Media Marketing
DM Products is a fully reporting, publicly trading company - trading symbol DMPD. As the parent company of Direct Success, Inc., the Company's objective is to focus on the diversity of the products it markets in both direct sales and retail Direct Success, Inc., a wholly owned subsidiary of DM Products, locates, develops and produces unique and innovative consumer products and markets these products through a Direct Response Model, a form of Media Marketing that allows consumers direct access to the seller without the necessity of traditional retail. Direct Success' primary focus is on infomercials (a form of Direct Response Television, or DRTV for short, which include any TV advertising that asks consumers to respond directly to the company, usually by either calling an 800 number or by visiting a website). Currently, Direct Success owns the exclusive rights to the Banjo Minnow Fishing System. An Infomercial for the Banjo Minnow is currently airing throughout the United States and Canada. The goal of Direct Success is to become one of the leaders in this $300 billion a year industry.
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