Launched during the most competive era for infomercials advertising fishing lures, the Banjo Minnow Fishing System quickly established itself as a smash hit. The infomercial presents a strong selling message by showing real-life underwater shots of the Banjo Minnow in action, along with strong testimonials.
The infomercial was awarded the 1996 "Best Demonstration Infomercial" and "Best Infomercial Call To Action" by the National Infomercial Marketing Association (NIMA), and has sold over three million units to date.
